For The SoAzeta Store By Sonia Azeta, we sat with digital creator Sonia Azeta over a quick chat as she launches her new brand SoAzeta. Before diving into all the dets, trust us to get her thoughts out about a little bit of pop culture and the trends of Gen Z.
Can you tell us your brand’s name and how you came about it?
So my name is Sonia Azeta. I’m a creative designer, a content creator, and a full-time Business Development Manager. Over time I’ve come to develop a knack for selling and customer satisfaction, and this is one of the things that drove me to create my e-commerce store; The SoAzeta Store.
My brand name is SoAzeta, and it is essentially an abbreviation of my first name Sonia and my surname Azeta.
House parties or concerts?
Board games or card games?
-I honestly prefer card games
Streets are saying Seyi vibes is on that Asake street template? So Yay or Who is Seyi Vibez ?
-You cannot outdo the doer! You can’t outshine the shinerrr Asake foreverrr
Your favorite Tiktor Creator?
-I really can’t pick a fav on TikTok
We see you love to gym, as that influenced your journey to creating SoAzeta?
-The SoAzeta store aims to bring essentials to people. And this covers both lifestyles.
So in a way, maybe the gym has influenced the brand.
What services does SoAzeta render?
The SoAzeta Store offers people access to the essentials they need for every and any occasion. For instance, in the household space, we stock up on diffusers, essential oils, and even scented candles to give your space the perfect aura.
What led you to start SoAzeta?
For parties, we stock up on card games with different content. It is pretty much a wholistic store.
Describe SoAzeta in three words.
If I were to describe The SoAzeta Store in 3 words, I would say ‘Essentials Everyone Needs’.
What audience does SoAzeta cater to?
Our primary audience is people looking to live the best life tbh, whether it is by having renewed and refreshed moments with their friends or partners, or making the most of their space. Our audience also extends to people who are already tapped in but are always looking at trying new things.
Why do you think your products or services are a good fit for your target market?
Our products are a good fit for the market because they’re the determining factor to making the most out of any scenario or space. I mean there’s a reason why they’re called essentials right?
What are the biggest challenges you’ve faced so far setting up SoAzeta?
So far in the setup of the store, one of the biggest challenges I’ve faced is curating an encompassing list of product essentials that customers would see and instantly be convinced that they need to get this item/product.
What kinds of Products are on SoAzeta?
As it is still a new store that we’re still stocking products on, we still have limited items. However, we have products that cater to household, parties, and even couples. For instance, naughty and wild card games for house parties, birthday parties, and games even for new acquaintances. We also have bonding card games for partners with a twist of sex positions. *wink
Does your brand SoAzeta fit into your personality?
I would say the diversity of The SoAzeta store is modeled after my personality. Because I literally am into a lot of things from business to marketing and communications, to graphics design and content creation and even writing. I have a whole Medium portfolio for my pieces. It is in this same vein I would want my store to cater to the myriad of essential needs of a lot of people.
How would you describe your SoAzeta’s unique selling proposition?
The unique selling proposition of The SoAzeta Store is that it offers you quality essential products you never knew you needed all at pocket-friendly prices.
How can customers or newbies make purchases? (Explain )
Customers or newbies can either choose to shop from our storefront on paystack (HERE) or on WhatsApp. When you send us a message on WhatsApp, we would send you the list of available products, and you can go ahead to make your choice and proceed with payment. If you’re shopping from our storefront, when you click on the product you intend to purchase, you click to buy, then you’d get to the payment menu where you can choose to either pay with your card or USSD. Whichever you choose, the total would be calculated with delivery at the point of checkout. So it’s pretty easy and anyone can do it.
Is there a contact setup for SoAzeta?
Can anyone anywhere in Nigeria place orders?
Yes actually. Even though we have just 5 states listed on the store, delivery is nationwide and delivery duration and cost depend on your location.
Thank you Sonia for this awesome chat or can we say Madam CEO?
Lol. You’re welcome
Quite an amazing chat with the brains behind SoAzeta, now we know we can make purchases from The SoAzeta Storefront on Paystack and we also know the entire process is swift as is the delivery. Visit the Storefront Here and start adding some items to your cart, make sure to check out.
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